What about the communication around sustainable eco labeled products?

If you know me since before you might have noticed that sustainability is a really big thing in my design process. I only use re-claimed yarn in my textile pieces, the wood in my furniture is scrap wood. I work with designing so the furniture can be flat packed and the surface treatment is based on vegetable oils. So yes, I try to consider the different steps in my design as much as possible – but there’s always more that can be done. Do you have any handy tips that you work with in your production line, marketing and supplier selection? Since I’m a one woman show company, all choices fall in my lap – and I’m constantly trying to learn more. So, I found this online seminar that I attended today.

The focus today was on how to communicate around the sustainable work that companies are doing, in order not to greenwash* or intimidate consumers – in other words us. Some of my key take away was to make the information:

• Focus on positivity and solution
• Make it easy to understand and short
• Tell a story that engages
• Make it social and interactional to do and share
• Highlight a few important areas in order to not overflow with information.

For the really engaged (Swedish speaking) person you can watch the full 3 hour seminar here at Svanens homepage.

I’d be so interested to hear about your best practice and thoughts on communication. How do you get your message out? And off course – What would you like to know about my company?

Have a great day – love Annika

*Greenwashing – to make claims that you cannot support or live up to in terms of sustainability and environmental impact. Read more on Medium.

PS: I’ll share more thoughts on Svanen and other eco labelling in other post. DS.